I have discovered that most real estate agents do not know what a unique selling proposition is or means. Having a USP is a critical part of the process in growing your real estate business. Your USP addresses a very important prospect issue - it answers the question: "Why should I do business with you?" When a prospect comes to you with this question, you must have a WOW answer!

If someone asked you what made you different from all the other real estate agents in your marketplace - in other words, why they should choose you to buy or sell a home versus all other options - what would you say to them?

• Could you give them a compelling and convincing answer in 60 seconds or less?

• Would what you say to elicit a response from them like, "Wow, how do you do that?"

Chances are your answer to both these questions is no, because the fact of the matter is, most real estate agents don't know what a USP (Unique Selling Proposition) is let alone have one. Sometimes, even if agents have a USP that they communicate in one-on-one situations (such as a listing presentation), they don't communicate it effectively to the masses in their marketing efforts. And yet, if you don't promote a compelling USP, you're not setting yourself apart from all of the other realtors in your marketplace.

To better help agents who seriously want to grow their real estate business, we have prepared a FREE special report titled:

6 Criteria Your USP Must Incorporate to grow your real estate business!

Request this free report now to better answer the question from prospects, “Why should I list my house with you over any other agent or selling it myself”.